Our story

Hallmark London’s mission


Hallmark Ldn is a collaboration of two great minds with a great
passion for jewellery.

Brad The Jeweller. With over 8 years’ experience within the
Fine Jewellery industry Brad was disappointed to see the sub standard stainless
market boom within the jewellery market. The worst of it all, other jewellers
are misleading customers into believing they're buying something they're not.

With Brad having an abundance of knowledge and passion
within the jewellery industry he embarked to create the most honest, trendy and
fairly priced jewellery brand available today.
Although Brad has great eye to
detail, his design skills were not as good as others so he found help from a
close friend.

Vee Takaloo. An award winning black and grey tattoo artist, a
creative genius. Vee of course has a passion for tattooing but jewellery had
always been nearby. Vee loves and wears jewellery daily and contributes a huge
part into the design of Hallmark Ldn’s pieces
. His eye for detail and trends paired
up with his incredible design ability was exactly what Brad was looking for.

The collaboration between the pair launched into what is
Hallmark LDN today.

With Brad and Vee’s views aligned, they aim to bring you a
truly incredible jewellery brand.